Profit-Driven Leadership Training
Elevate performance
Empower teams
Accelerate profits
Our proven system equips leaders to build high-performing teams, master operational excellence, and drive lasting profitability.
For business owners and team leaders who want predictable profit without burnout.
Over
Years of Real-World Results
Trusted By Over
Leaders and Business Owners
Across More Than
Different Industries
Get your free profit “Profit-Driven Leadership Scorecard” NOW!
Reality Check
Profit isn’t where you THINK – despite the effort.
Most owners and team leaders try to move profit by selling more, cutting costs, running leaner, and pushing harder. But it’s like running in a hamster wheel—lots of motion, no real progress. Stress scales, not results. Morale drops, operations strain, and profit stays below its potential.
What is looks like day to day:
People problems that never go away.
Constant oversight just to keep things moving.
Turnover that drains time, money, and momentum.
Operations that feel chaotic and not repeatable.
Rework and delays that erode margin.
Why “More of the Same” Gets You Nowhere
Change Your Questions
Trying harder isn’t the answer. It only leaves you running in circles—lots of effort, little progress. The real breakthrough comes when you stop asking, “How do we make more money right now?” and instead follow the chain of what actually creates profit.
1. What creates profit in the first place?
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2. What drives excellent processes?
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3. What drives teams to function well?
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Simply put: Leaders drive people. People drive process. Process drives profit.
This isn’t theory. For four decades, the Truby Management System has helped leaders break free from the hamster wheel and replace exhaustion with results. The outcome? Predictable profit without the grind.
Step off the wheel
Profit Gets Predictable Without the Grind
Focus on this simple chain and results stop relying on heroics. Clarity replaces chaos. Ownership replaces oversight. Operations smooth out, and profit becomes the byproduct of how you work.
What your days can look like instead:
People issues quiet down. Clear roles, norms, and coaching reduce friction.
Work moves without you. Delegation and accountability frameworks cut constant oversight.
Retention rises. Morale improves; churn drops; hiring shocks ease.
Operations become repeatable. Clean handoffs, SOPs, and a weekly operating rhythm.
Rework and delays shrink – profit grows. Cycle times shorten and margins improve.
30-day money-back guarantee. Cancel anytime.
Sound Too Good to be True?
Proven Results Across 55+ Industries Including…
Environmental Firm
After implementing the TMS, an internal audit showed $1.5M of gains in year one followed by a $1.0M new income that would be recurring annually.
Print Shop
The owner wanted to sell due to many operational problems. After implementing the TMS, his sales increased 300% with profit increasing by 200%. He canceled plans to sell.
Hotel/Casino
After years of losing money and mediocre amount of customers – implementing the TMS brought an increase of +30% in sales and +10% profit in just 12 months.
Engineering Firm
Turnover was at an astounding 42% because of poor leadership. Implementing the TMS changed him and resulted in turnover going to 2% in 3 months (and it held).
266-Bed Hospital
Turnover was 2x national average and the hospital was losing money. After TMS turnover was 1/2 industry average, and income was 30% of the entire 48 hospital system.
Read more about our amazing results →
The Plan for Predictable Profit
The Truby Management System
At the heart of Profit-Driven Leadership Training is the Truby Management System (TMS)—a practical, four-phase framework that gives leaders a clear path to build stronger teams, improve how work gets done, and create better business results.
PDLT develops the leadership skills needed to put that system into practice, while guiding you step by step through its four phases and eight steps.
The Four Phases (8 steps total):
1. Transform
Turn managers into effective leaders and people into a real team.
2. Organize
Build an infrastructure of accountability and clear expectations.
3. Mobilize
Align strategy to value creation so work ladders up to outcomes.
4. Optimize
Drive efficiency and continuous improvement for predictable profit.
By the end, you’ll not only have mastered the Truby Management System—you’ll have built a leadership and operations engine that runs your business more smoothly than ever.
Inside our Training
More Than Learning the System
The Truby Management System provides the framework. Profit-Driven Leadership Training develops the leader who puts it into practice.
Across 16 courses, PDLT guides leaders through the complete TMS while developing the leadership skills, mindset, and personal capabilities needed to make the system work—from communication, accountability, and team development to problem-solving, personal wellbeing, and continuous improvement.
The Complete TMS: Work through all four phases and eight steps of the Truby Management System, with the leadership development needed to understand not just what to do, but how to lead people through it.
Leadership Development: Build the practical skills and personal capabilities that make the system work—how you communicate, set expectations, build teams, solve problems, lead change, and manage yourself as a leader.
Tools for Implementation: Each course includes implementation guides, resources, and quizzes that help turn what you’re learning into action in the teams and operations you lead.
Certified Master Leader: Complete the full PDLT program and earn the Truby Certified Master Leader (CML) credential, recognizing your completion of the Institute’s comprehensive leadership training.
How It’s Delivered
A 12-Month Program Built for Busy Leaders
Profit-Driven Leadership Training is delivered online through the Truby Leadership Institute, giving you 12 months to move through the program and put what you learn into practice.
The program is self-paced, so you can work through the courses around your schedule while applying the lessons directly to the people, teams, and operations you lead.
Self-Paced & Online — 24/7 access so you and your team can learn anytime
Quick, Practical Lessons — most are ~15 minutes each, designed for immediate use
Tools to Apply Fast — downloadable templates, guides, and assessments
Immediate access • 30-day money-back guarantee • Discounts based on users
Stop firefighting. Start leading.
Get the training, tools, and certification to lead with confidence and build a team that runs smoothly—without the stress.
Multiple Enrollment Options
Every PDLT enrollment includes 12 months of access to the complete 16-course program, including implementation tools and resources. Most leaders complete and implement the training within that time, with the option to continue access through an Alumni Subscription afterward.
INDIVIDUALS
Invest in Your Leadership
Starting at $839
Quarterly payment plan also available
Get the complete PDLT experience for yourself and put the training to work immediately in the teams and operations you lead.
TEAM
Develop a Group Together
Starting at $737 per person
Discounts increase with more members
Enroll two or more people and build stronger leadership with a shared approach, common language, and tools your team can put to work together.
BUSINESS
Bring PDLT To Your Organization
Custom Pricing
Includes branded dashboard and other benefits
For larger groups or organizations looking for a more customized training engagement, we’ll work with you to structure PDLT around your people and business needs.
30-Day Money-Back Guarantee. Explore the training, apply the tools, and see the difference. If it’s not right for you, we’ll refund every penny—no questions asked.
Why our training works
The Simple Shift That Changes Everything
Profit improves when you stop chasing it and fix what creates it. Our training is built on a perspective shift we call The Soap Effect.
Every leader wants more profit. But chasing it directly—through cutting costs, pushing harder, or selling more—often creates burnout, not abundance. The real breakthrough comes when you follow profit back to its source: strong leadership, empowered teams, and smooth operations. That shift in perspective changes everything.
Not ready yet?
Request Your Custom Profit-Driven Leadership Scorecard
In just 3 minutes, uncover the gaps in leadership, teams, and processes that are holding back, or even draining, your profit—and see where to focus first.
Who’s Training You?
Meet Bill & Joann Truby
Bill grew up on a cattle ranch, learning commonsense lessons about work, people, and leadership long before earning degrees in theology and psychology. As a therapist and business leader for nearly 30 years, he blended those ranch-bred values with professional insight to create practical, no-fluff solutions for leaders.
Joann’s path began as a national champion artistic roller skater and later as a leader in the fitness industry. For 20+ years she has helped shape the Truby Management System, ensuring it stays both practical and inspiring.
Together, they’ve equipped 19,500+ leaders across 55 industries with a commonsense, battle-tested approach that turns people problems into predictable profit.
Bill & Joann Truby, Co-Founders Truby Achievements, Inc.
Other Support
Our solutions for your business
Consulting
Hands-on help to apply profit-driven leadership in your business: assess your current state, install the operating rhythm, and align teams to measurable outcomes.
Learn more →
Coaching
1:1 or small-team coaching to support you as a leader—professionally and personally—so you master delegation, accountability, and balance without burning out.
Learn more →
Speaking
Keynotes and practical workshops that introduce Profit-Driven Leadership to your team or event—actionable tools, no fluff.
Resources
Additional courses, lessons, and books that equip you with practical tools for both personal and professional growth.
Ready to Lead Differently—and Profit More?
If you always do what you’ve always done, you’ll always get what you’ve always gotten. The Truby Management System gives you a commonsense, no-fluff way forward—where leaders drive people, people drive process, and process drives profit. It’s practical, proven in the real world, and comes with a 30-day money-back guarantee.
Starting at $839 per user • 30-day money-back guarantee • Immediate access.